Ruff 'n' Tumble Kids New Collection

 Nigerian owned children’s retail outfit Ruff ‘n’ Tumble has been in operation for over 10 years and with every expansion and new store opening it is inching closer to its vision of being the leader in its field in West Africa by 2015. The core values of the organization which include

·         Integrity

·         Team Work

·         Employee development and satisfaction

·         Customer Satisfaction

·         Innovation

·         Uncompromising quality

Greet you as soon as you step into the reception, hanging conspicuously in a frame on the wall.

 

 

The creative behind the outfit Adenike Ogunlesi maintains that design and production of some of the clothes are done in-house -true, cos i went into the factory during my visit- with fabrics sourced locally and in countries like Italy and some other in the Far East. The outfit also carries other independent labels.

 Quality is not compromised and every product is inspected for faults before they are taken to the warehouse for storage and distribution to its stores across Nigeria.

 

4 different age groups make up the Ruff ‘n’ Tumble customer and they are

• New Born. 
•   Baby (below 36 months)
•  Toddlers.
• Teenagers (14 for boys & 16 for girls)

 

The new collection has got the vitality of color as its theme which is apparent. The color palette has a youthful touch to it and the overall vibe is one of the reasons why the brands continues to be one people aspire to. Parents see the clothes and go; oh I want my child to look like that.

 

 

Toddlers

 

 

 

Teenagers (Naija Boyz Collection)

 

Teenagers (Girls) 

 

 

 

 

Lookbook photography by Ade Plumptre, styling, Nike Ogunlesi