Thursday, October 28, 2010

Q&A: Onyx and Pearl

Your intended customer:

-How old he/she is?
Our intended customers range from 20 to 40 quite a wide range as we do a variety of things that would make it available for any man or woman within the group to find something.

-To what goals does he or she aspire?
He/she aspires to be edgy, fashion forward, somewhat African and most of all unique.

-How much does he/she earn?
The earning aspect is quite vast as we make things that cost from about N4000 to N60000.

-Where does he/she shop?
Our customers shop from onyx and pearl :-) and probably H & M, A& F, top man, but at the same time Etro and as we go on they’d shop with the Versace’s, marc Jacobs and chanels of the world.

-What does he/she already wear?
Our customers are blazer lovers, shorts and loads more

-What is he/she not being offered?

She's not being offered affordable quality made pieces in this country.

-How do you intend to meet these wants?
We are trying to meet by making our clothes really affordable but beautiful t the same time.

Onyx & Pearl is a new Nigerian unisex label that has Adebayo Oke-Lawal (pictured first) as the creative director with his 3 other partners Oluwaseun Abiodun Lisk, Dapo Ajayi and Oyakhire Russell. The label was birthed from an erstwhile conservative menswear label called Lisk. Lisk was started off by Seun and had indeed started receiving accolades from the fashion Industry’s conservative audience but Seun being business savvy understood that that wasn’t enough thus, the re-branding into a simpler, but edgier and more fashion forward brand ‘Onyx & Pearl’ which could only be driven by the mix of these 4 very diverse minds.

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Constructive criticism is welcome as well as words of inspiration. Structure your point, no random bitching...